2019 capital campaign for the Natural History Museums of Los Angeles County. Print, digital, and environmental graphics.
Silver Award winner, Graphis Annual 2019
Photography by Gina Cholick©️
Logo and social media assets for small batch tie-dye business out of Las Vegas.
As a foreigner to Los Angeles, I came with my own notions and ideas of what I thought the city was like. This picture of the city in my head was painted for me by music, film, and literature about the city. As a cornerstone of architecture within LA, the public library was my paramount pick for a practice in visual identity.
I started by spending many days photographing and walking the exterior space. The architecture of the building is unique among all the steel, concrete, and glass that makes up the majority of Downtown Los Angeles. I chose to use that as the basis for the mark; 4 floors of the library for 4 floors of the logotype. The angular design of the building also provided me with the square as a piece of graphic language on which to lean for my entire system.
In 1960s England, the Mods were totally, unabashedly, essentially, eternally cool. And from the research I did on the movement itself, I couldn’t find a physical testament to something so influential. The elements within the identity system are in total reverence to the impact on fashion and lifestyle. For something with little to no political agenda, I felt the elements needed to reflect the true desires of those Mods that began everything. These pieces are, effectively, a primer to joining the Mod culture.
As the single largest non-profit organization leading research for the most affecting disease in the country, the Arthritis Foundation is a name known by all those suffering from arthritis. Unfortunately, it takes more than just the directly affected to make progress toward the eradication of an ailment. This was what the Arthritis Foundation brought to our class In summer of 2014. Along with research and design direction, the bulk of my contribution to the class was in the editorial collateral associated with the foundation itself, most notably its periodic publication.
The status quo for medical journals is cluttered, confused, desperate communication originally meant to help people. I chose, then, to make their publication stand out by being much more subtle.
In the market now known as "family planning," the common graphic language is both noisy and unclear. My objective with Trojan was to use the application of a clear graphic language to set it apart from the visual noise.
The process began with expansive, intense research into people, and what sex meant to the individual, as Trojan makes products that are purely user-centric. Through interviews, I gathered a wealth of insight and points of view that were distilled into a single line: "Sex is poetry– write yours with Trojan."
Combining my research into people with my research of the market itself, I went through product prototyping and refinements of the visual design. The end result is a system that is extensively adaptable to variation, as Trojan provides more than 30 different condom varieties, each unique product experience is given its own color system within the same graphic language.
A fixture in the Los Angeles cultural zeitgeist for decades, the Museum of Tolerance is the biggest center for the memorialization of holocaust victims on the west coast. With this heritage in mind, I chose to shift the focus of the MOT toward inciting action. Tolerance is too often overlooked as an action word; By making the graphic and verbal languages more assertive and compelling, the brand voice carried with it the same reverence for tolerance and acceptance as it always did, but also armed the museum with the call to action needed to instill and establish tolerance.
For those like myself who are much more familiar with the New Yorker cartoons than any content the magazine may possess, the current publication market is quite slim. I chose to create a small publication that focused solely on the cartoons themselves, and the artists who became famous for such a steadfast cultural institution.However, I also count myself among those don’t necessarily understand many of the cartoons. The title is a nod to such a predicament; one I’ve found myself in more often than I choose to admit.
One of the only parameters for this project was to use an “ism” as the narrative backdrop for a book; I chose narcissism. Rather than approach it at a superficial level, I went deeper and examined the psychological origins of narcissism. To properly utilize the medical context, I used text from journals and studies written by Jung, Freud, Lacan, and Camus. The only image used throughout the book is a portrait of Linda Evangelista shot by Helmut Newton; two notoriously narcissistic pillars of the fashion world. Over the course of the pages, the image gradually becomes less and less distorted—a direct parallel to the subject matter at the beginning and end of the book.
