As the single largest non-profit organization leading research for the most affecting disease in the country, the Arthritis Foundation is a name known by all those suffering from arthritis. Unfortunately, it takes more than just the directly affected to make progress toward the eradication of an ailment. This was what the Arthritis Foundation brought to our class In summer of 2014. Along with research and design direction, the bulk of my contribution to the class was in the editorial collateral associated with the foundation itself, most notably its periodic publication.
The status quo for medical journals is cluttered, confused, desperate communication originally meant to help people. I chose, then, to make their publication stand out by being much more subtle.