As a foreigner to Los Angeles, I came with my own notions and ideas of what I thought the city was like. This picture of the city in my head was painted for me by music, film, and literature about the city. As a cornerstone of architecture within LA, the public library was my paramount pick for a practice in visual identity. 

I started by spending many days photographing and walking the exterior space. The architecture of the building is unique among all the steel, concrete, and glass that makes up the majority of Downtown Los Angeles. I chose to use that as the basis for the mark; 4 floors of the library for 4 floors of the logotype. The angular design of the building also provided me with the square as a piece of graphic language on which to lean for my entire system.