For those like myself who are much more familiar with the New Yorker cartoons than any content the magazine may possess, the current publication market is quite slim.  I chose to create a small publication that focused solely on the cartoons themselves, and the artists who became famous for such a steadfast cultural institution.However, I also count myself among those don’t necessarily understand many of the cartoons. The title is a nod to such a predicament; one I’ve found myself in more often than I choose to admit.