In the market now known as "family planning," the common graphic language is both noisy and unclear. My objective with Trojan was to use the application of a clear graphic language to set it apart from the visual noise.

The process began with expansive, intense research into people, and what sex meant to the individual, as Trojan makes products that are purely user-centric. Through interviews, I gathered a wealth of insight and points of view that were distilled into a single line: "Sex is poetry– write yours with Trojan." 

Combining my research into people with my research of the market itself, I went through product prototyping and refinements of the visual design. The end result is a system that is extensively adaptable to variation, as Trojan provides more than 30 different condom varieties, each unique product experience is given its own color system within the same graphic language.